About Us

“Change produces a better caterpillar.

Transformation produces a butterfly.”

Pam Hernandez

Pam Hernandez, MAPP, CPCC, PCC

Founder and President, The Right Reflection

Pam Hernandez has a talent for making complex problems simple. She believes problems occur in business and in life for a simple reason, because “people don’t see things clearly.” Research confirms people see themselves through the reflection of others…co-workers, bosses, parents, friends and more. The result is distortion, not seeing strengths clearly along with negative and false self-perceptions that cloud actions and success. Change is necessary to bring the distortions in focus, Hernandez teaches, and not just any change either. According to her, to see clearly, people and businesses need big, “caterpillar to butterfly” change. Positive, analytical, results-oriented transformation is the change Hernandez prescribes. The first female executive in the history of Woodmen Life, Pam Hernandez rose to the rank of Executive Vice-President, Chief Operating Officer during her career at the 125-year-old firm. Leading growth as a senior executive in charge of strategy, operations, technology and human resources, Pam helped Woodmen achieve significant financial and workforce goals. The lessons learned in her 30-year career were many, especially when it came to Pam’s talent with people, hiring, developing and inspiring staff. Her study of effective leadership in business was supplemented by her ongoing academic study. While working as COO, Pam completed a Master’s degree in Applied Positive Psychology at the University of Pennsylvania. The learning and time spent culminated in Pam’s groundbreaking thesis, The Right Reflection. It also led Pam down a new path. In February of 2015, Pam Hernandez launched The Right Reflection, a national leadership and organizational development firm. “I came to the conclusion that my life goal was to ‘evoke transformation wherever needed” Pam said. “I am at my best when I am creating environments where innovation and transformation can emerge.”

Summary of Experience & Skills

Leadership Development  & Coaching Skills:

  • Customized Group Workshops
  • Individual Coaching
  • Event / Meeting / Key Note Speaker
  • Assessing & Strengthening Corporate Culture,


  • Professional Certified Coach
  • Certified Professional Coactive Coach
  • The Leadership Circle Certified Practitioner

Business Background:

  • Former COO, Woodmen Life Insurance
    (first female executive in their 125-year history )


  • Masters Degree Applied Positive Psychology (University of Pennsylvania)
  • Master of Arts (University of Nebraska Lincoln)
  • Bachelor of Science (University of Nebraska Lincoln)


In Pam’s Own Words:

I often get asked what I do. Am I a leadership coach; am I a workshop presenter; am I an HR consultant; do I conduct leadership excellence programs; am I a writer? The answer is yes — BUT. Those are the channels I use, but more than anything else, I help individuals and organizations “see clearly.” I firmly believe it takes more than information to achieve transformation. Information changes “what” we think. Transformation changes “how” we think. And to change how we think, we first need to be able to see ourselves, our situations, and our world clearly.

“The Nebraska Medical Association and Nebraska Medical Foundation have worked with Pam and Right Reflection and are extremely pleased with our relationship. Beginning a new “leadership academy” has been made easy with Pam’s expertise and willingness to work with her clients individually. We are excited about continuing our relationship into the future!”

Dale Mahlman
Executive Vice President
Nebraska Medical Associationt


Our Services:

The Right Reflection’s strengths-based Leadership Excellence programs offer both individual coaching and team and group workshops. Helping leaders steer an organization through transformative change, strengthening teams and introducing proven best practices that help organizations hire and retain the most capable employees, and much more are available through our Leadership Excellence programs. 

With decades of executive leadership experience, The Right Reflection brings practical insights to the challenges leaders face in today’s complex and competitive marketplace. From facilitating strategic planning meetings to overseeing corporate culture audits, we serve as the starting  point for organizations and individuals to clearly see the right path forward.

No worries (or yawns) here. Pam Hernandez will energize your business event with powerful, relevant and uplifting messages. An expert speaker, facilitator and event advisor, Pam adds a spark to meetings and events with her engaging style and insights on a wide range of leadership and self-awareness topics.

Get In Touch


The Right Reflection
2111 S 67th St #300
Omaha, NE 68106

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